We recently put our European workwear brand, Herock®, in pole position after signing a deal with SportVision Racing (MSVR) to sponsor the Bennetts British Superbike Championship (BSB) for the 2022-25 seasons.

As part of the sponsorship, all the Racesafe marshals and other vital safety and event staff, who are critical to the success of each race, have been fully decked out in Herock® branded uniforms.

If you’ve been watching any of the races over the past couple of months, you may have seen glimpses of our #OrangeArmy; the Herock® heroes who stand out clearly thanks to their bright orange uniforms.

The role of our #OrangeArmy

Our #OrangeArmy of marshals offers an extremely important contribution to the races. They’re always on hand to make sure the drivers and audience are safe as the bikes come speeding past.

They’re the first on the scene in the unlikely event of a crash, and are there to make sure everything is running smoothly on race day.

In a recent race report from British Superbike, our marshals were even specifically mentioned for the fantastic job they are doing during race weekends – and we couldn’t be more proud!

If you want to have a look out for all the Herock® marshals the next time you’re watching a race, you can look out for the Racesafe marshals who will be wearing orange, the BSB medical team who will be wearing red and the BSB technical team who will be kitted out in blue Herock® uniforms.

You’ll also probably notice some other Herock® branding around the tracks, as our deal includes additional branding and marketing assets deployed at each Bennetts BSB race event. Also keep an eye out on social media because, chances are, you’re going to be seeing Herock® there too!

What’s so special about our Herock® team?

When you’re dealing with bikes speeding around a track at racing speed, there is a lot of potential for things to go wrong.

Although dangerous situations are few and far between, it’s important to have marshals on hand in case they are needed.

These marshals, medical and technical teams have a potentially dangerous job so they need to be wearing uniforms that are both protective and comfortable.

Our uniforms are flame-retardant and durable so, whatever the teams end up dealing with on race day, they know they are always completely safe and covered when they’re wearing our Herock® garments.